Jeff Battles, Wisconsin

Southeastern Wisconsin veal producer Jeff Battles understands the important role his beef checkoff investment plays in conveying to consumers how veal is raised responsibly by family farmers. Jeff and his family find the Veal Quality Assurance (VQA) program an important tool for their operation as they provide daily care for their animals.

“We were recently recertified through our state Veal Quality Assurance program, a beef checkoff program specifically designed for our industry,” says Jeff. “Through our VQA certification, we’re showing our commitment to using the best veal-management practices and animal-care techniques, so we ensure our animals are healthy and happy.”

Your checkoff investment builds consumer confidence through programs like VQA and shares positive veal messages with consumers about your daily commitment to delivering a delicious product.

“The beef checkoff helps our industry have a unified voice when we discuss veal,” Jeff continues. “And it helps assure consumers we’re working hard to provide a safe, wholesome product raised under the best possible conditions.”



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