Producer Communications

Producer communications is both a requirement of the order and what most producers want. This program area is designed to provide information to producers about how their checkoff dollars are invested, and the results of these investments. This includes the Beef Board annual report, informational advertising in print, on radio and on television, e-mail communications, coordination with beef and dairy industry media, direct communications with producers, and semiannual surveys of producers about what they want from their checkoff.

25 Years and Counting

The checkoff is celebrating 25 years of national beef checkoff programming by sharing program accomplishments from its first quarter-century with producers across the country. A special 25th anniversary logo was featured with the message – “Your Beef Checkoff: 25 Years and Counting” – on all program materials. For more, check out the 25th anniversary hub

Tune Your Channels To ...

the MyBeefCheckoff YouTube channel, where we continue to showcase results of various checkoff-funded programs and activities for producers. Some of the most recent videos feature the Beef Cook-Off panel of judges, Cook-Off winning recipes on TV and Keith York’s dairy in Wisconsin. Be sure to subscribe today to get the latest updates! 

For additional information, check out these sites:

This site, at either www.beefboard.org or www.MyBeefCheckoff.com is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
 
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at www.ams.usda.gov. This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
 
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled at www.beefboardmeeting.com to assure a transparent process open to producers who pay into the checkoff.

Your checkoff on air or in print

Maybe you've heard about the checkoff on agricultural television or a local radio station, or read about the checkoff in your favorite industry publication. Here are examples: 

 



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