
Producer Communications
Producer communications is both a requirement of the order and what most producers want. This program area is designed to provide information to producers about how their checkoff dollars are invested, and the results of these investments. This includes the Beef Board annual report, informational advertising in print, on radio and on television, e-mail communications, coordination with beef and dairy industry media, direct communications with producers, and semiannual surveys of producers about what they want from their checkoff.
25 Years and Counting
The checkoff is celebrating 25 years of national beef checkoff programming by sharing program accomplishments from its first quarter-century with producers across the country. A special 25th anniversary logo was featured with the message – “Your Beef Checkoff: 25 Years and Counting” – on all program materials. For more, check out the 25th anniversary hub
Tune Your Channels To ...
the MyBeefCheckoff YouTube channel, where we continue to showcase results of various checkoff-funded programs and activities for producers. Some of the most recent videos feature the Beef Cook-Off panel of judges, Cook-Off winning recipes on TV and Keith York’s dairy in Wisconsin. Be sure to subscribe today to get the latest updates!
For additional information, check out these sites:
Your checkoff on air or in print
- Current Producer TV Ads:
- Current Radio Ads Featuring Baxter Black:
- Current Print Ads:
- Previous Print Ads:
- Current Brochures:

SOCIAL MEDIA