Producer Communications
Producer communications is both a requirement of the order and what most producers want. This program area is designed to provide information to producers about how their checkoff dollars are invested, and the results of these investments. This includes the Beef Board annual report, informational advertising in print, and on radio and television, e-mail communications, coordination with beef and dairy industry media, direct communications with producers, and a semiannual survey of producers about what they want from their checkoff.
Get To Know Your Checkoff In New Ways
In an effort to reach the growing number of beef and dairy producers and importers using social-media outlets to get information about their world, communities and industries, the checkoff’s producer communications team recently embarked in the social media realm with three new channels, handles or pages, whichever you prefer: www.facebook.com/MyBeefCheckoff; www.twitter.com/MyBeefCheckoff; and www.youtube.com/MyBeefCheckoff. Visit the checkoff producer sites and let us know what you think!
My Beef Checkoff Can!
During its first year online, the checkoff-funded www.MyBeefCheckoff.com site welcomed 43,750 unique visitors, viewing 176,175 pages, during 62,400 visits. It is designed to be the central place for producers to go to find out how national beef checkoff dollars are invested and what the results of those investments are. Linked from the new site are the nearly two dozen other checkoff-funded program sites and the sites of all Qualified State Beef Councils.
For additional information, check out these sites:
This site, at either www.beefboard.org or www.MyBeefCheckoff.com is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at www.ams.usda.gov. This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled at www.beefboardmeeting.com to assure a transparent process open to producers who pay into the checkoff.
Your checkoff on air or in print
Maybe you've heard about the checkoff on agricultural television or a local radio station, or read about the checkoff in your favorite industry publication. Here are examples:
- Current Producer TV Ads:
- Current Radio Ads Featuring Baxter Black:
- Where does it go and is it worth it? - 30-sec
- Where does it go and is it worth it? - 25-sec
- Dairy producers are beef producers, too - 30-sec
- Dairy producers are beef producers, too - 25-sec
- Set the record straight - 30-sec
- Set the record straight - 25-sec
- BQA, paid for by your beef checkoff- 30-sec
- BQA, paid for by your beef checkoff- 25-sec
- Give Thanks PSA - 30-sec
- Current Print Ads:
- Previous Print Ads:
- Current Brochures:
Funded by the Beef Checkoff.