Welcome To MyBeefCheckoff.com!
Welcome to the home of your Beef Checkoff Program! As you know, your checkoff is invested in a variety of promotion, research and information programs, and here we’d like to tell you about how your checkoff dollar is being leveraged in the international arena. You can also get more information about checkoff-funded foreign-marketing efforts, as well as all other checkoff programs, through the home page at MyBeefCheckoff.com.
Thinking Globally
The Beef Checkoff Program helps market U.S. beef in more than 80 countries, with nearly as many ways to promote beef as there are destinations for it:
- In some markets, penetrating the hotel-restaurant sector is critical, and this requires education of chefs and foodservice staff.
- Other countries have highly active and mature retail sectors, where the focus is on gaining visibility in the meat case by developing and merchandising cuts that appeal to local consumers.
- The processing sector is another critical destination for many beef cuts, and checkoff dollars also help out U.S. sausages and processed beef products on the world’s table.
- Advertising, tasting demonstrations and trade shows all are critical to the growth of U.S. beef exports. Effectiveness of these programs has been increased through development of new products, recipes and preparation methods tailored for local cuisine, and through proper training of demonstrators and sales staff.
Beef Exports Growing at Record Pace
Led by a the continued rebound of beef exports to Mexico, 2011 remains on pace to set new annual records for the value of beef exports. U.S. beef also goes to places like Japan, Russia and the Middle East. And, your beef checkoff netted U.S. beef producers more than $200 per head in export value in 2011.
Read a summary of all activities in the fourth quarter FY2011.
For more about checkoff-funded foreign-marketing efforts, visit Foreign Marketing and USMEF. Get more information about your checkoff investments, in general, here at www.MyBeefCheckoff.com.
Funded by the Beef Checkoff.
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