Earth Day 2010

April 22 will mark the 40th anniversary of Earth Day and once again, the beef checkoff’s issues management and producer communications teams are helping cattle farmers and ranchers across the country share their environmental sustainability message with consumers. This year’s Earth Day campaign highlights the tradition and longevity of cattlemen’s environmental stewardship practices and reinforces cattlemen’s geographic diversity yet unity around being “green” with the resources in their area.

Check back in the coming weeks for more tools you can use to promote Earth Day activities. We will update this as more tools become available.

Logos

Earth Day Messages

State Idea Guide

Advertisements

Send the “for printing” file to your newspaper to have it customized with your name, farm or ranch name and city or county. Ask to run it on or around Earth Day – April 22. You may need to buy the space for a minimal fee, or the paper may be willing to run the ad as a public service announcement – don’t be afraid to ask.

Proactive Letters-To-The-Editor

Here is a tip sheet containing best practice guidelines for drafting and submitting letters.

Reactive Letters-To-The-Editor

Producers interested in getting involved on a local level in Earth Day activities should contact their state beef council.



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