Welcome CattleUSA Viewers!
Welcome CattleUSA auction viewers to the home of your Beef Checkoff Program! Thanks for taking the time to learn more about how your beef checkoff investment is helping to build beef demand and increase your opportunities for profit.
Ensuring Consumer Confidence and Beef Safety
The checkoff invests in extensive research efforts to ensure maintenance of the safest beef supply possible, including efforts in product enhancement, new-product development and nutrition research. At the very base is market research, which helps rank research priorities by tracking consumer confidence and concerns about beef.
- Demonstrating new chuck cuts – The checkoff is spreading the word about new chuck roll value cuts developed via checkoff-funded research, with cutting demonstrations for the International Livestock Congress, Cattlemen’s College, the Colorado Chef’s Association, Chico State’s Beef Day, Kentucky & Tennessee retail & foodservice meetings (see above), the Missouri Association of Meat Processors, and the U.S. Foodservice and Mississippi State University’s Marination 101 Course so far this year. For more about the new chuck roll cuts and to view a cutting-guide video, go to Chuck Roll.
- Getting results – Recent articles in the New York Times and BEEF magazine discuss the benefits of checkoff-funded muscle profiling research and the new cuts from the beef chuck that resulted from it. To access the articles, go to New York Timesand BEEF.
- Lauding a moderate protein diet — A moderate protein diet (1.6 g/kg protein) is more effective than a conventional high-carbohydrate (o.8 g/kg protein) diet for fat mass loss and body-composition improvement during initial weight loss and long-term maintenance, according to new beef checkoff-funded research. For details, go to Layman Research.
- For more information about checkoff-funded research programs, in general, visit Research.
Stay Up-to-Date on Your Checkoff Investment
With dozens of checkoff-funded programs every year, it’s hard to list all of the valuable returns your checkoff investment delivers. For the most concise, relevant information, sign up for My Beef Checkoff News, a monthly e-newsletter highlighting how your investment is Promoting, Educating, Researching and Safeguarding to help build beef demand.
Funded by the Beef Checkoff.
SOCIAL MEDIA