Welcome BEEF Magazine Readers
Welcome BEEF magazine readers to the home of your Beef Checkoff Program! Through our “Ask Us” partnership with BEEF, you told us you wanted to know more about how your checkoff is being invested to build demand for your end product and increase your opportunities for profit – and we listened. As you know, your checkoff is invested in a variety of promotion, research and information programs, but you gave us some specific topics you wanted to hear more about, and we’re providing that for you here.
New Product Development
The Beef Checkoff Program serves as a catalyst to develop new beef cuts and products that respond to consumers’ demands – for things such as convenience, nutrition, tenderness, and overall eating experiences. The checkoff helps develop and test new products, then encourages and assists individual food companies to package, promote and take the products to market.
- Muscle Profiling – An extensive “Muscle Profiling” study funded by the beef checkoff and completed as the new millennium dawned resulted in development of numerous new steak cuts from the beef shoulder clod – the Flat Iron, Petite Tender and Ranch steaks – that previously were, for the most part, being ground into hamburger. Cattle-Fax estimates that these cuts now are selling at a rate of about 174 million pounds annually and adding about $1.2 billion a year to the value of U.S. beef. For details about the research, visit Muscle Profiling; or for details about the three cuts listed above, go to Shoulder Clod.
- More New Cuts – Capitalizing on its foundational Muscle Profiling research, the checkoff introduced five new cuts from the chuck roll during the last year – the Delmonico Steak, Denver Cut, America’s Beef Roast, Boneless Country-Style Beef Chuck Ribs and the Sierra Cut. Retail and foodservice successes of the new cuts have been immediate and extensive. For more information about them, visit New Chuck Roll Cuts.
- BIG Ideas – The checkoff’s Beef Innovations Group (BIG) continually works to generate and provide an array of new beef product ideas that are ready for food manufacturers to take into full development. New product categories currently under development include kid-friendly, handheld, and convenient beef products. For an update on what’s in the make, visit BIG.
For more information about checkoff-funded new product development, in general, visit New Product Development.
Stay Up-to-Date on Your Checkoff Investment
With dozens of checkoff-funded programs every year, it’s hard to list all of the valuable returns your checkoff investment delivers. For the most concise, relevant information, sign up for My Beef Checkoff News, a monthly e-newsletter highlighting how your investment is Promoting, Educating, Researching and Safeguarding to help build beef demand.
Funded by the Beef Checkoff.
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