Beef Briefs: November 2011
Contact: , 402-856-2097;
Look for Beef Briefs to be delivered the first of each month – your snapshot of beef checkoff news affecting the dairy and beef industries. Editor’s note: Please feel free to use these news items as space allows, in your publication or online content. If you would like to expand on a certain topic, please e-mail Melissa Slagle at mslagle@beefboard.org.
In case you missed it…
… Get the latest updates by “friending” MyBeefCheckoff on Facebook.
… Click here to find the latest Dairy Beef Quality Assurance “Tip of the Month”.
… U.S. beef was showcased in Anuga.
What Beef Is Thankful For
We all love a good bit of trivia or an insightful question. In honor of the upcoming Thanksgiving holiday, we got to thinking about what beef might be thankful for. Ideas and thoughts were plentiful! If you were beef, what would you be thankful for?
- The grill? You bet! Beef and the grill go together like the changing weather and falling leaves. Learning the secrets to grilling beef and grill times for your favorite cuts on the checkoff-funded Beef. It’s What’s For Dinner. website.
- Spices? Bring them on! Beef loves a good rub or marinade. Knowing what spices to use and how to make a flavorful marinade will make you a master in the kitchen.
- Carving knives? Steak knives? Well, they certainly aren’t called chicken knives! There is nothing like a juicy steak or a flavorful roast on the table. Carve your favorite roast with ease by following our simple tips or dig into a mouth-watering steak perfectly prepared under the broiler.
Columbus Day Veal Promotion Recently Ended
The checkoff’s Columbus Day veal promotion to win a free Perillo trip to Italy ran Sept. 15 - Oct. 31. A total of 25 participating retailers sent recipe labels of Veal Parmigiana and Meatballs to more than 4,000 locations. Three retailers joined veal for the first time – HEB (Texas) 125 locations, Kroger (Midwest) 1,584 locations, and ShopRite (New York/Connecticut) with a Colavita offer 252 locations. Watch for more information about the selected winner of the Italy trip next month!
Congratulations to Jennifer Beckman of Virginia, who won Sutter Homes' $100,000 burger contest. Her "Screen Porch Burger" recipe, which included fried pickles and sweet corn-basil cheese, can be found here. The beef checkoff's support is demonstrated by a beef check logo on materials, but it's only direct financial contribution is $7,500 toward printing of associated coupons, with the main sponsor and other partners covering prize and other costs.
Launching A New Burger
In the Northeast, the checkoff is partnering with Wendy’s® International on the launch of a new burger concept. The Boston, Mass., Hartford, Conn., and Providence, R.I. markets are participating in an internal incentive contest associated with the launch, enticing employees at 166 restaurants to ramp up sales of the new burger to win gift card prize packs for exceptional sales.
Feeding Future Generations
The Beef Checkoff Program recently supported a new AtlanticLive program — “Feeding Future Generations: Supporting Sustainable Global Food Production”—which brought together a panel of experts for open discussion about how to raise nutritious food for a growing population with limited resources. The entire program is archived here for your viewing.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
SOCIAL MEDIA