Ambassadors Compete In Wooster, Ohio, Sept 30-Oct. 2

Contact: , 303-867-6302;

Date: Friday, September 30, 2011

Twenty-nine students will compete at the National Beef Ambassador contest, funded in part by the beef checkoff, in Wooster, Ohio this weekend. Students from across the country will via for cash awards and college scholarships during the national contest held Sept. 30-Oct. 2, 2011 at the Shisler Conference Center and Hilton Garden Inn in Wooster, Ohio. Cash awards totaling nearly $6,000, sponsored exclusively by Farm Credit, will be presented as well as $5,000 in scholarship awards, sponsored by the American National CattleWomen Foundation, Inc.

The National Beef Ambassador Program (NBAP) selects a team of five enthusiastic young adults to spend the next year telling the beef production story to consumers and students across the country. The program is funded in part by the Beef Checkoff Program and is managed by American National CattleWomen, Inc. (ANCW).  

Senior contestants, ages 17-20, compete in four different judging areas:  Consumer Promotion (scores individuals on their ability to educate consumers on the virtues of beef), Media Interview (scores the contestants’ ability to present a positive beef message to the media), Classroom Presentations (scored on the contestants’ ability to educate youth on beef and beef production through presentations), and, Issues Response (scored based on reaching online audiences).  Junior contestants, ages 12-16, compete in two different judging areas:  Consumer Promotion and Media Interview.

For more information, visit www.nationalbeefambassador.org. For questions regarding the National Beef Ambassador Program or this event, please contact Sarah J. Bohnenkamp at sbohnenkamp@beef.org or 303-850-3440.  

For more information about your beef checkoff, visit MyBeefCheckoff.com.



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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