On the Ranch - Work Days
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It’s a long established trend – the number of Americans who have a connection to…or an understanding of how their food is grown has dwindled. That’s why the beef checkoff is working to inform consumers about how beef is produced. A new effort to tell the beef story took place recently.
- Click here to view the full video news release.
- Click here to download audio only.
- Click here for the full video script.
- View the video on the MyBeefCheckoff YouTube channel.
Contact Melissa Slagle for a broadcast version of this VNR.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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