25 years of building beef demand
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In the 1985 farm bill, Congress created the National Beef Checkoff. In 2011, the Beef Checkoff marks its 25th year. How has the program made a difference over the years?
- Click here to view the full video news release.
- Click here to download audio only.
- Click here for the full video script.
- View the video on the MyBeefCheckoff YouTube channel.
Contact Melissa Slagle for a broadcast version of this VNR.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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