Beef Board Hires New Director of Evaluation
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Polly Ruhland has joined the Cattlemen’s Beef Board (CBB) team as Director of Evaluation, replacing current retiring director Rich Otley.
Polly’s 20-plus years in the beef industry most recently included six years with the National Cattlemen’s Beef Association (NCBA), working in the areas of issues management, membership and communications. Prior to NCBA she served as communication director for the North American Limousin Foundation (NALF), was compliance coordinator for the federally-mandated animal care and use committee at Colorado State University, and was director of communications for the American Gelbvieh Association.
She holds a bachelor’s degree in English from University of Colorado and a master’s degree in agriculture from Colorado State. Her industry experience, relationships with state beef councils and extensive knowledge of checkoff programs and structure uniquely qualify her for this position, according to CBB Chief Executive Officer Tom Ramey.
Polly and her husband, Randy, have one son, Ryan, 20, and a border collie, Jo Peep.
For more information about the beef checkoff, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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