Beef Board Takes A Look Ahead
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Suggested Lead: Tom Ramey, Cattlemen’s Beef Board CEO, recently addressed farmers and ranchers at the Cattle Industry Summer Conference, where he gave an overview of checkoff revenue projections…tape
Ramey also gave his assessment of the industry as a whole and where checkoff dollars need to be focused in order to have the largest impact as it relates to consumer needs and perceptions of our product…tape
Ramey stressed the importance of the checkoff’s foreign marketing plan in adding dollars back to the producer’s pocketbook…tape.
Producers can read the full summer conference report and hear producer interviews on the Beef Board blog, www dot beef board meeting dot com (www.beefboardmeeting.com). For more information about checkoff-funded programs, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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