Veal Promotion Encourages Consumers to Expand Their Meat Selection
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Suggested Lead: Ray Krones, chair of the checkoff veal committee and a veal producer from Gilman, Ill., says with the downturn in the economy, consumers are buying more veal in the retail supermarket than at high-end restaurants. So, the checkoff veal committee has focused its effort at the retail level through a sweepstakes that currently has over 42,000 entries from consumers trying to win a free year of groceries, giving them the opportunity to expand their meat selections while preparing home cooked meals…
Krones says that through these promotions, the industry is trying to move more veal. Cost per pound, veal is cheaper this year than last year, especially at retail and that these partnerships have generated excitement with producers, packers/processors and retailers. But its reach goes beyond the veal industry…
For more information about the checkoff-funded veal program, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com) or www dot veal made easy dot com (www.vealmadeeasy.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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