What’s “Hot” on the Meat Case Shelves
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Suggested Lead: Don Stewart, Cattlemen’s Beef Board (CBB) member and importer from Chicago, Ill., serves as chair of the retail committee. At the recent Cattle Industry Convention, we caught up with Stewart where he reported that we have the product consumers want and the retail committee, through checkoff dollars, is making a point of keeping beef in front of consumers so they can make the choice they want in the grocery store…tape
We also spoke with Randy Irion, the beef industry’s director of channel marketing for retail, who gave us more insight into the emerging trend at the retail meat case – more customers are buying ground beef. Irion addresses why he believes this trend is growing and what that means to the beef industry…tape
Irion also touched on the checkoff-funded Beef Training Camp, a resource for retailers that’s now online and gives retailers access to descriptions, merchandising ideas and cooking techniques for new cuts, gas grilling times, customer trends and data and the newest module, customer service…tape.
For more information about the checkoff-funded retail program, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com) or www dot beef retail dot org (www.beefretail.org).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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