Beef Checkoff Export Update – European Markets
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Suggested Lead: Next in our series of foreign marketing reports comes from John Brook, European director for the U.S. Meat Export Federation (USMEF), contractor to the Beef Checkoff Program. Brook says he feels very optimistic about the market opportunities in Europe for Fiscal Year 2010 provide and the return that will provide for U.S. producers…tape
Cut #1 :29 O.C...”more U.S. beef”
The USMEF, with the help of checkoff funds, continues to hold informational seminars and events at restaurants in an effort to build better impressions of U.S. beef to widen the use of different muscle cuts…tape
Cut #2 :25 O.C…”have of U.S. beef"
There still remain access issues in Russia because of the veterinary agreement between the U.S. and Russia, and quotas available and custom duties imposed for meat delivered outside of those quotas. However, Brook says he sees a positive conclusion to these issues…tape
Cut #3 :40 O.C...”one year ago”
Brook says what is remarkable is that the Middle East seems to have ridden through this economic crisis almost unscathed. There have been massive slowdowns in construction but it hasn’t fed through to the food sector and is literally in expansion mode…tape
Cut #4 :20 O.C...”American-style dining franchises”
Be sure to tune in for our third and final in the series of foreign marketing reports from the Asia-Pacific region. For more information about the beef checkoff’s investment in foreign marketing efforts, visit www.usmef.org. For more information about the beef checkoff, visit www.MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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