U.S. Beef Making Gains With Asian Consumers
Contact: , 402-856-2097;
Grocery stores and restaurans in Korea and Japan are busy places as the two Asian nations are showing signs of stronger economies. Tapping into renewed consumer demand, the U.S. Meat Export Federation, contractor to the Beef Checkoff Program, with help from beef checkoff dollars, continues an aggressive consumer marekting campaign for U.S. beef.
Click here for the beef export Video News Release.
For a broadcast version of this VNR, please contact Melissa Slagle at mslagle@beefboard.org or 303-867-6306.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
SOCIAL MEDIA