Checkoff Helps to Put Beef on U.S. Plates and Abroad
Contact: , 402-856-2097;
Contact: Melissa Slagle, 303-867-6306; mslagle@beefboard.org
Suggested Lead: Robert Fountain, Jr., 3rd generation commercial cow/calf producer from Adrian, Ga., member of the Cattlemen’s Beef Board (CBB), and CBB representative on the U.S. Meat Export Federation (USMEF) board, says the beef checkoff is working to rebuild foreign markets because those consumers want quality beef and will pay the money for that beef. He notes that checkoff promotion dollars have helped this process of opening markets to move forward at a more rapid pace…tape
Fountain also says that in his experience with checkoff-funded programs, the foreign marketing and promotion programs have made great strides in enhancing producer profitability through working to increase beef demand…tape
Fountain says that through the Beef Quality Assurance program, funded in part by the beef checkoff, he and other producers across the country are working to provide the type of product that foreign markets are demanding. It all starts with the individual producer on the farm, and when producers can’t be overseas, their beef checkoff can by working to create market opportunities for their quality beef product…tape.
For more information about the beef checkoff-funded foreign marketing program, visit www my beef checkoff dot com (www.MyBeefCheckoff.com) or www dot USMEF dot org (www.usmef.org).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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