Beef Advertising Campaign Brings Consumers to Land of Lean Beef
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From TV to the Internet and even in the background at sporting events, everywhere you turn today, you are bombarded with advertising. So, how does the beef industry cut through all the ad clutter? By creating a whole new marketing landscape.
Flip through a magazine these days and you may notice some intriguing new ads for beef. The visually stunning print campaign, funded by the beef checkoff, delivers science-based messages about beef and the power of protein.
For a broadcast version of this VNR, please contact Melissa Slagle at mslagle@beefboard.org or 303-867-6306.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
SOCIAL MEDIA