Beef Industry Conference Hosts Beef/Dairy Symposium

Contact: , 402-856-2097;

Date: Friday, July 18, 2008

Suggested Lead: The beef checkoff, along with the National Dairy Council, teamed up for an educational session that recently kicked off the beef industry’s summer conference in Denver. The symposium highlighted joint issues and crisis management efforts coordinated between the two industries and addressed the timely topic of animal care and handling guidelines for all segments of the beef industry. Speakers from dairy, cow/calf and feedlot operations also commented on animal handling techniques, transportation requirements, and strategic marketing decision tools that can lead to improved product quality and consumer satisfaction. Lucinda Williams, Cattlemen’s Beef Board vice chairman and dairy producer from Massachusetts, opened up the session…tape.

Cut #1                :45                   O.C..."overall consumer satisfaction."
 
Bill Siebenborn, dairy producer from Missouri and chairman of the United Dairy Industry Association, said producers help feed the world with wholesome and nutritious beef and dairy products that have a great story to tell. One of those stories is the Nutrient Rich Food Coalition. Ann Marie Krautheim (crout heim), senior vice president of nutrition affairs with the National Dairy Council and Dairy Management Inc., explains how consumers are purchasing food and why beef and dairy fit into the nutrient rich food formula...tape.
 
Cut #2               :38                       O.C..."calories they’re eating."
 
Dan Hale, professor and extension meat specialist from Texas A&M University, gave an overview of findings from the checkoff-funded beef quality audit. The care that beef and dairy producers are providing their animals, as an industry, is of highest quality; however, the checkoff-funded Beef Quality Assurance (BQA) program is committed to improving animal handling techniques in hopes that consumers will continue to trust and have confidence in the food supply…tape.
 
Cut #3               :49                     O.C..."and then 2007."
                
Leaders concluded the joint session by reiterating that now is a great time for producers to explore ways in which the two industries can work more closely together in the future. For more information about the beef checkoff, the combined dairy/beef symposium, and the beef quality audit, visit www dot my beef checkoff dot com (www.MyBeefCheckoff.com).


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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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® Copyright 2012 Cattlemen's Beef Board. Beeg Checkoff LogoFunded by the Beef Checkoff.