Beef Checkoff Creates Beef University
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As more and more Americans are dining away from home, restaurants have become an increasingly important part of the demand picture for beef. Taco Bell, Boston Market and Quiznos have all partnered with the Beef Checkoff in promotions to get more beef on more menus. Now there’s Beef University – a checkoff-funded initiative aimed at keeping beef at the center of restaurant plates.
Beef University VNR
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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