Industry Information
According to the Beef Act, industry information means information and programs that lead to development of new markets, marketing strategies, increased efficiency, and activities to enhance the image of the cattle industry. Checkoff programs focusing on industry information include beef, veal and dairy quality assurance; issues management; and the National Beef Ambassador program.
Hamburger Basics
Fifty-seven percent of consumers learned how to cook hamburgers from a parent, while 29 percent were self-taught, according to a recent checkoff-funded consumer safety survey. That said, only 13 percent of those surveyed correctly identified 160 F as the proper cooking temperature for ground beef. For more results, read “Parents: Teach Food Safety in the Kitchen,” a checkoff release recently sent to top consumer and trade media outlets.
Beef And Dairy Partnership
For the third consecutive year, the checkoff-funded Beef Quality Assurance (BQA) program is partnering with the Dairy Calf and Heifer Association (DCHA) to promote beef quality assurance to growers of dairy bull and heifer calves. The partnership helps extend the BQA message into this often hard-to-reach segment of the cattle industry. In addition, it allows the BQA program to access some of the most progressive players in this segment of the industry and to help develop targeted BQA best-management practices for calf growers. For more information about BQA, visit www.bqa.org.
For additional information, check out these sites:
Foodservice professionals, including those in school foodservice, can go to
www.beeffoodservice.org for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Professionals in foodservice, retail and manufacturing industries can go to
www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Beef retailers can turn to
www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
The beef production story is told through
www.explorebeef.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to
www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
To address the nutrition and health challenges facing today’s youth,
www.school-wellness.org provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.
Addressing beef nutrition with a focus on the classroom,
www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Funded by the Beef Checkoff.