Industry Information
According to the Beef Act, industry information means information and programs that lead to development of new markets, marketing strategies, increased efficiency, and activities to enhance the image of the cattle industry. Checkoff programs focusing on industry information include beef, veal and dairy quality assurance; issues management; and the National Beef Ambassador program.
Meatless Meals Responses Materials Now Available
Safe Burgers for Grilling Season
The checkoff recently helped Hannaford, a Northeast retail chain, implement “Safe and Savory at 160 F messaging in their grocery stores. An advertorial ran in the July/August edition of Hannaford’s popular in-store magazine “Fresh”, appeared in 275,000 printed copies of the magazine which are distributed to 170 Hannaford stores, and the magazine (and advertorial) also is viewable on the Hannaford website. To view the “Safe and Savory at 160 F advertorial, flip to the inside front cover here.
For additional information, check out these sites:
Foodservice professionals, including those in school foodservice, can go to
www.beeffoodservice.org for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Professionals in foodservice, retail and manufacturing industries can go to
www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Beef retailers can turn to
www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
The beef production story is told through
www.explorebeef.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to
www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
To address the nutrition and health challenges facing today’s youth,
www.school-wellness.org provides a resource for a variety of tools to help teachers, school-wellness leaders, health professionals and families.
Addressing beef nutrition with a focus on the classroom,
www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Funded by the Beef Checkoff.