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Foreign Marketing

Foreign Marketing

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According to the Beef Act, foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. This includes country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.

Culinary Seminar

The checkoff has helped fund several recent beef-promotional events in the Philippines, including a culinary seminar at the Makati Shangri-la Hotel in Manila, a U.S. barbecue reception at the U.S. ambassador’s house, and an open house for 50 media outlets. For more on the efforts, visit: U.S. Beef In The Philippines. 

Sales Force Training

A checkoff-funded sales force training seminar in San Pedro Sula, Honduras aims to enhance awareness of U.S. beef in Western Hemisphere markets. A well-educated sales force is essential to inform consumers about the quality and value of U.S. products and help them choose cuts that will meet their needs. For details, visit: U.S. Beef In Central America.

For additional information:

www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a review of activities in all countries during the thirdquarter of FY 2010, click here.

For a brochure about checkoff-funded foreign-marketing programs, click here.



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