Foreign Marketing

Beef Exports Continue Record Growth

U.S. beef exports in November 2011 reached 232 million pounds valued at $456.25 million, up 4 percent in volume and 17 percent in value from the very strong totals recorded in November 2010. This boosted the January-November export total to 22 percent higher in volume (at 2.6 billion pounds) and 35 percent higher in value (at $4.9 billion) than a year earlier. Get full details here.

Landmark Partnership in Japan

U.S. beef sales to Japan have taken giant steps in recent years, including a 34 percent spike in volume and 41 percent in value this year, but that progress has come through the rebuilding of relationships one by one with key retailers and foodservice outlets. Click here for more.

For additional information:

www.usmef.org offers reports on the activities of the U.S. Meat Export Federation, including many beef checkoff programs managed by the organization, and offers extensive information about international meat trade.

For a review of activities in all countries during the first quarter of FY 2012, click here.

For a brochure about checkoff-funded foreign-marketing programs, click here.

According to the Beef Act, foreign marketing means application of checkoff-funded promotion, research, consumer information and industry information programs in international markets, with the purpose of developing, maintaining and increasing worldwide acceptance and sales of U.S. beef and beef products. This includes country-specific programs aimed at expanding market penetration, gaining new market access, addressing global consumer issues and building trust in the image of the U.S. beef industry.