Consumer Information
According to the Beef Act, consumer information means nutritional data and other information that will assist consumers and others in making evaluations and decisions regarding the purchase, preparation and use of beef and beef products. This includes checkoff programs such as consumer public relations about beef and the cattle industry, from pasture to plate; communications with nutrition influencers about the nutrient qualities and profile of beef; and youth education and information about the role of beef as part of a healthy diet.
Publix Cook-Off® Promotion Boosts Beef Sales
The recent joint checkoff recipe demo promotion at Publix stores on July 31 was highly successful in selling beef shoulder steaks. Sales data during the five weeks surrounding the promotion indicates beef sales increased approximately 200 percent, and beef pounds increased by 273 percent during the ad week ending August 4. The dollar value for this promotion compared to the total costs resulted in a 101 percent return on investment.
Raising the Steaks in the Blogosphere
The checkoff continues to share tips for summer grilling with beef throughout the blogosphere. Executive Chef Dave Zino was recently highlighted on two well-known blogs: TammyMunson.com and Moms Favorite Stuff. Both of these lifestyle and parenting bloggers shared Chef Dave’s secrets for getting the best out of beef, drove traffic by linking to BeefItsWhatsForDinner.com, spoke to the benefits of the Interactive Meat Case and put the spotlight on seasonal recipes such as the Labor Day favorite, the Beef California “Roll” Salad.
For additional information, check out these sites:
The beef production story is told through www.explorebeef.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Bilingual consumers can turn to www.lacarnesderes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
Funded by the Beef Checkoff.