Consumer Information
Highlighting Responsible Stewardship
The beef industry’s commitment to best practices in raising food and healthy animals, while protecting the environment and building strong communities, has earned center stage through the Cattlemen’s Stewardship Review (CSR) Outreach program. Building on release of the checkoff-funded Cattlemen’s Stewardship Review in FY11, the associated outreach program is taking the story to mainstream media in FY12. The first push came with the Nov. 2 announcement of the checkoff-funded sustainability assessment, a multi-year research project that will quantify inputs and outputs and identify opportunities for continuous improvement in beef cattle raising practices.
Brightening The Holidays With Beef
Editors nationwide have been showcasing beef this fall, bringing delicious recipe ideas and inspirations to consumers nationwide. Perfect for the chilly weather and holiday dinner celebrations, pot roasting and oven roasting recipes are showing up in magazines, newspapers and blogs across the country. Checkoff-developed recipes graced the pages of Victorville Daily Press, DailyMeal.com and Foodily. The Ann Arbor Daily News was inspired by a checkoff recipe when creating its “Filet with Cranberry Drizzle” recipe. Better Homes & Gardens and Real Simple, where the checkoff had done deskside visits, got in on the roasting action as well, featuring beef pot roasts as part of their collections of seasonal recipes.
For additional information, check out these sites:
The beef production story is told through www.explorebeef.org, a site which offers information, photos, graphics, facts and figures, personal accounts and other resources that combine to tell the story of how beef gets from producers pastures to consumers’ plates.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Consumers looking for nutrition and dietary information about beef can go to www.beefnutrition.org to order or download materials and research information, or find a schedule of nutrition events and seminars.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to www.bseinfo.org, an informational site housing current information regarding for consumers, producers and beef industry representatives.
A Web site with simple, creative resources for new and exciting ways to not only enjoy meals as a family, but also engage in some good, old-fashioned fun together! We hope you find it useful and encourage you to come back often for fresh ideas can be found at www.family-mealtimes.org.
Bilingual consumers can turn to www.lacarnesderes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Addressing beef nutrition with a focus on the classroom, www.teachfree.com offer materials to order or download; serves as a resource for teachers with a large selection of free posters, brochures, and teaching kits about beef and human nutrition.
According to the Beef Act, consumer information means nutritional data and other information that will assist consumers and others in making evaluations and decisions regarding the purchase, preparation and use of beef and beef products. This includes checkoff programs such as consumer public relations about beef and the cattle industry, from pasture to plate; communications with nutrition influencers about the nutrient qualities and profile of beef; and youth education and information about the role of beef as part of a healthy diet.
Funded by the Beef Checkoff.
SOCIAL MEDIA